But it’s with its packaging that ZitSticka encourages flaunting. Semi-sheer, they’re suitable for those who don’t wish to call attention to their clogged pore. The tiny spikes dissolve within two hours of being applied to a gestating zit, which “should stop it in its tracks,” says co-founder Daniel Kaplan. Looking ahead, expect an even stronger focus on accessible packaging design to both widen consumer groups and keep up with the needs of an aging population.Then there’s ZitSticka’s patches, which target bumps while they’re still lurking below the surface by using microdarts loaded with pimple-killing ingredients. As a result, consumers are increasing expecting brands to change the narrative and destigmatize “flaws.” While adjusting communication strategies to bring forth feelings of empowerment is essential, consumers want to see brands reflect these changes in product development as well. Consumers continue to feel that there are unrealistic standards of beauty, and some groups feel entirely ignored by brands. While the beauty industry has made strides in recent years to be more inclusive, there is still work to be done. This report, written by Clare Hennigan, a leading analyst in the Beauty sector, delivers in-depth commentary and analysis of inclusivity in beauty market research to highlight current trends and add expert context to the numbers. Expert analysis from a specialist in the field
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